absolut cashmere x RoseUp

Every year, together with RoseUp, we stand by women facing cancer.

RoseUp is an association founded by women who have faced cancer themselves, and today it stands alongside those navigating the same journey. Every day, RoseUp offers information, a listening ear, and heartfelt support to women confronting the disease. La Maison RoseUp, a warm and welcoming space awaits. There, workshops help women regain confidence, and programs are designed so that no one has
to face cancer alone.

For Breast Cancer Awareness Month, absolut cashmere is once again partnering with RoseUp to invite you into a meaningful, creative
experience

Make your cashmere truly personal
In October, each purchase* is accompanied by a mini sewing kit and a label beautifully printed with uplifting words of strength and encouragement.*

Take a moment to stitch the label by hand wherever it feels right. In this simple, caring gesture, your cashmere becomes unique.
Wear it proudly, or gift it with love. Either way, as a sign of support and solidarity, it carries a message that matters.

Our commitment goes beyond words; through meaningful initiatives, we provide financial support that helps the association support patients throughout their journey.

We also extend our support through Cashmere Therapy, a project that brings comfort to women affected by cancer through the donation of cashmere. Each piece of cashmere, soft and enveloping, becomes a true cocoon of warmth.

We will soon be hosting an awareness webinar for MCC Group associates; a space to listen, learn, and connect. Through inspiring testimonials and essential insights about cancer, this exchange will help each of us understand the journey of those affected and deepen our commitment to this cause.

Stand with women facing cancer.

Offer valid on orders containing at least one item made of 100% cashmere. While supplies last.